EMI Music Marketing's catalog unit in the US selected Saatchi & Saatchi to help develop and execute strategic consumer marketing campaigns for key titles from its catalog of albums for both physical and digital formats.

The Gate Worldwide added iRobot to its client roster, charged with helping to reposition the company's Home Robots Division, which includes cleaning robots such as Roomba and Scooba. Billings were not released.

Arnold DC retained its contract with Amtrak, following a review. Arnold's duties will include account planning, ad strategy and execution, as well as media oversight. Amtrak will also continue its relationship with MPG and Media Contacts for offline and online media planning and buying.

The Republik was named agency of record for the community funded Cumberland County BRAC Task Force. BRAC (Base Realignment and Closure) is the Department of Defense's congressional mandate to reduce the number of its bases, and shift deployment. A $.5 million budget will go to an Internet-based campaign, including banner and viral advertising, Web site development and blog seeding, all intended to draw soldiers, DoD employees and their families to the community's Fort Bragg.

Celestial Seasonings selected TDA Advertising & Design to handle brand awareness work, consisting of national print, outdoor, in-store and online efforts.

Converse tapped Anomaly to handle creative chores on its $20 million advertising account.

Hyundai Motor America tapped LatinWorks to handle its $30 million U.S. Hispanic account. Del Rivero Messianu DDB previously handled the work.

Medtech Products awarded its Murine brand ear cleansing system account to Duval Guillaume New York. The Earigate account was previously unassigned and creative consists of print and broadcast work set to launch this month. Billings were not released.

RLR Advertising & Marketing was named agency of record for L.A. Care, charged with handling creative, media and event functions for both general and multicultural advertising programs.

Erwin-Penland was named agency of record for BI-LO, a chain of 227 supermarkets. Billings were not released. Work will include print and broadcast creative development, media planning and buying, Web site development, online marketing initiatives, and in-store merchandising.