• by Fern Siegel , July 18, 2023

Simon Cowart was named Alloy's as vice president of growth, where he will lead marketing, sales and partnerships. His appointment comes as Alloy, which services tech brands, merged with creative agency Narwhal Digital.

Prior to joining Atlanta-based Alloy, Simon was director of new business for Sideqik. There, he managed a product-focused SaaS executive sales team and sales development.

A 20-year marketing vet, Cowart said: "The agency is at the forefront of redefining what integrated marketing can achieve, and I’m looking forward to helping fuel its already impressive growth trajectory.”

Throughout his career, Cowart has represented B2B and B2C technology brands, such as Engine Gaming and Netbase Quid, and he was a leader in building Coca-Cola’s initial foray into social marketing as a global practice.

“Technology brands are facing strong macro dynamics — from artificial intelligence to booming private markets — resulting in tremendous challenges and opportunities in the marketplace,” said Raj Choudhury, CEO Alloy. “Simon’s experience will be integral in helping our agency achieve our goals in this evolving environment, including expanding to new continents, elevating perceived valuation, differentiating ourselves in competitive markets, and more.”

Alloy's client list includes Paysend, Intelerad, Dematic and Sovos.