WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.Articles by Wayne All articles by Wayne
- Comcast Bundles Peacock, Netflix, Apple TV+ For Cable, Broadband, Mobile Subscribers in
Television News Daily on
05/14/2024
Comcast says it will bundle its NBCU-owned Peacock streaming service with Netflix and Apple TV+ in a package deal for cable, broadband and mobile subscribers at a discount monthly rate.
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat in
Television News Daily on
05/14/2024
Total day viewing for all streaming platforms for age 2+ slipped 2% vs. March with broadcast share down 3% to a 22.2% share. Cable was the only category that improved month-to-month, up 3% - boosted by the NCAA tournament, NBA playoffs and NFL draft. Cable-aired sports programming only showed viewing growth of 28%.
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More in
Television News Daily on
05/14/2024
Nielsen is currently making measurement changes to revamp its system, which has undercounted Spanish-language audiences for years. TelevisaUnivision president of U.S. ad sales & marketing Donna Speciale says the business needs to move further.
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?' in
TV Watch on
05/14/2024
"Tonight Show" host Jimmy Fallon was to be found singing onstage as the presentation began with the opener: "What even is prime time?"
- 'Kingdom Of The Planet Of The Apes' Conquers With $56M Opening in
MediaDailyNews on
05/12/2024
"Kingdom of the Planet of the Apes" spent $21.1 million on national TV advertising -- 2,820 airings with 1.8 billion impressions, according to EDO Ad EnGage.
- Is Sinclair Looking To Back Out Of Local TV? Not Entirely in
TV Watch on
05/13/2024
Sinclair Inc., one of the biggest U.S. TV station groups, wants to get smaller - perhaps by 30%, according to reports.
- Netflix Reportedly Closing In On Two Christmas Day NFL Games in
Television News Daily on
05/10/2024
Netflix, in a surprise negotiation, may be looking to upset the NFL TV and video business dynamic by securing two high-profile exclusive live Christmas Day games, according to reports.
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market? in
Television News Daily on
05/10/2024
An expected soft TV upfront ad market might look better with stronger sales emphasis by legacy TV media-owned networks that own premium sports content. "We are excited that the upfront is talking about sports," says Jon Diament, EVP of ad sales for WBD, which shares the TV rights for the NBA playoff games with ABC/ESPN. "The sports marketplace is unique and quite healthy right now," Diament says.
- Big Linear TV Network Groups' Future?: Break 'Em Up in
TV Watch on
05/10/2024
In a disruptive, competitive streaming world comes some hard truth for legacy-based media companies with groups of TV networks: Break 'em up.
- Warner Bros. Discovery Q1 Network Ad Revenues Sink 11% in
Television News Daily on
05/09/2024
As pressure to cut costs at WBD continues, the company witnessed further declines in ad revenue at its networks, down 11% to $1.99 billion.
Comments by Wayne All comments by Wayne
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.
- Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market
by
Wayne Friedman
(TV Watch on
08/06/2015)
Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047
- Netflix Viewing Rises, Impacts Trad TV Trends
by
Wayne Friedman
(MediaDailyNews on
04/23/2015)
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.