In "The Floor is Yours," the denim brand's new campaign builds on its commitment to both positive social change and its D2C business model. Read the whole story
Acknowledging that it is under-performing, the athletic giant is refocusing on sport, new products and bolder advertising. Read the whole story
Ibotta, known for helping brands provide cashback deals to consumers, launched a experiential campaign as it prepares to take the company through an IPO. Read the whole story
Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from … Read the whole story
New research highlights the subtle ways brands build emotional gender-based connections with consumers. Read the whole story
"It is critically important that the American people, especially TikTok users, understand the national security issues at stake," Senators Richard Blumenthal (D-Connecticut) and Marsha … Read the whole story
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning. Read the whole story
The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in … Read the whole story