STRATEGY
by Robert Passikoff on Dec 19, 1:55 PM
Here's a look at what's coming down the pike to add new -- and profitable -- opportunities into your brand planning.
STRATEGY
by Greg Sobiech on Dec 19, 1:31 PM
Don't let a focus on opportunity for the new year blind you to the benefits of cutting what didn't work in 2018.
STRATEGY
by Manny Medina on Dec 18, 1:56 PM
Intuitive and successful customer-facing professionals have already been practicing ABM for a long time, albeit in a rudimentary and unassisted form.
TEENS
by Aaron Paquette on Dec 18, 1:39 PM
Where have all the teen viewers gone? To social media, YouTube, and platforms like Snapchat, where they quickly digest videos of unscripted content.
STRATEGY
by Mike Schaffer on Dec 17, 12:12 PM
A Trigger System is a marketing and communications plan that's in place before you ever need it, which can be created for any recurring event.
STRATEGY
by Laura Gurski on Dec 17, 11:38 AM
New generation is becoming "prosumers," who process all information from every brand interaction to evaluate their broad perception of the brand.
STRATEGY
by Brian Schultz on Dec 14, 2:03 PM
It's time to revamp the mating ritual between agencies and marketers. Here's how.
DATA
by Kelly Hall on Dec 14, 1:25 PM
Doing so will ensure the customer is at the center of business decisions.
BABY BOOMERS
by Dan Gallagher on Dec 13, 1:58 PM
How will boomers continue to influence our economy and consume goods, services and media?
by Gabrey Means on Dec 13, 1:11 PM
Marketers can capitalize on everyone's craving for togetherness and IRL experiences during this season.