HISPANICS
by Cynthia Correa on Dec 15, 5:49 PM
One tip for tapping this market: It's not so much about cost, but the value a luxury brand brings.
HOSPITALITY
by Harvey Chipkin on Dec 14, 3:44 PM
At Hotel Darwin, which just opened in Atlanta, nearly everything has been curated or sourced from local Atlanta or Georgia businesses.
SPORTS
by Jon Last on Dec 13, 2:31 PM
Creating engagement and delivering unique onsite experiences will only become more important in the coming months.
GLOBAL
by Rebekah Brooks on Dec 12, 3:01 PM
For one, know your audience. Don't assume all European countries hold the same values.
STRATEGY
by Elise Stieferman on Dec 9, 2:36 PM
One tactic: Be OK with being wrong. Any and all insights, whether positive or negative, mean progress for better understanding your brand.
STRATEGY
by Michael Baer on Dec 8, 10:26 AM
Focusing first on "who" makes sure your "why" isn't just about you, but instead is about understanding and fulfilling a real need of your customer.
METAVERSE
by Aaron Paquette on Dec 7, 2:02 PM
One idea: Host virtual activities for "IRL" prizes.
ARTIFICIAL INTELLIGENCE
by Adrienne Adair on Dec 5, 8:33 PM
With these tools, tasks that once took four hours might take as little as 40 minutes.
SEARCH
by Allie Webb on Dec 5, 11:59 AM
Social media and ecommerce have become mechanisms for consumers to discover and purchase new items, without leaving preferred apps.
INFLUENCER MARKETING
by Aliza Freud on Dec 2, 3:33 PM
Most brands understand the how and why of using influencers for organic awareness, and that's great. Or is it? Influencers can do more.