Adoption of generative AI has outpaced both smartphones and tablets. Now is the time to temper enthusiastic impulses and build a principled framework for AI in our organizations.

Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of genius, when you think about it.

Enkrypt AI, a startup focused on making AI safer, has uncovered serious vulnerabilities and safety issues around some top large language models, and released a leaderboard that rates some 36 LLMs based on risk, bias, malware, and toxicity and jailbreak, which involves unlocking closed devices.

Is this the end of Paramount -- and big linear media -- as we know it, or is this the beginning of the final phase of the transition from traditional media to Big Digital? Shelly Palmer explains in this week's 3.know conversation.

Omnicom's Sparks & Honey helped pioneer the integration of AI on Madison Avenue. Should it have predicted its own demise?

Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by Stagwell. All others are also-rans.

The warning puts brands, endorsers, developers, toy makers and others on notice about misleading children under 13 vis a vis AI-generated advertising.

Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs.

Native Foreign's Nik Kleverov, one of a handful of creatives invited to test drive text-to-video AI platform Sora, annotates his experience. Why it made him feel like a kid again.

AI-enhanced oracles are a necessity in a world that demands responsiveness to real-time global data. Decentralized AI marketplaces are the definitive framework for the ethical, efficient distribution of AI capabilities.