Shoe company SeaVees is launching its first brand campaign with creative that mimics a 1970s-era talk show set (think Dick Cavett).

New York Lottery and McCann New York are raising awareness for the Cash4Life’s top prize of $1,000 a week for life by suggesting winners would spend their money dining at fine restaurants. The “All the Foods” creative features an acoustic rendition of “Food Glorious Food,” from the “Oliver!” musical with images of food dishes. The TV spot runs across New York State broadcast TV, as well as in cinemas, radio, OOH, social print and point of sale materials.

Havaianas is working with creative shop TBD to launch the sandal brand's first large-scale outdoor activation stateside on the boardwalk in Venice Beach, California.

The campaign is designed to show that Labatt drinkers have a serious "real self" but also a wild and free "lake self."

The spots take a humorous approach to even the tidiest of homeowner's most dreaded cleaning struggles.

The new TV spot sims to build awareness for the opening of the $2.6 billion integrated resort, Encore Boston Harbor.