• New Now Campaign Focuses On What Good Health Feels Like
    Now, marketer of vitamins, supplements and other health-related products is out with a new ad campaign—its first from Milwaukee-based Hanson Dodge. Now named HD its first-ever national agency of record in February. The premise of the new campaign is that you can “feel good spending less with Now.”  The work seeks to differentiate itself from much of the “sameness” in the category.  Instead of typical images intended to show what health looks like, such as people doing yoga, making homemade smoothies or hiking in the beautiful outdoors the new NOW campaign focuses on demonstrating what good health …
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