- Buntin Expands Trex Relationship, Adds Media AOR
Accounts on the Move, Fern Siegel - Tuesday, May 14, 2024
Currently, Buntin is the client's creative and strategic AOR. ...
- Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
MAD, Steve McClellan - Tuesday, May 14, 2024
OMG agency PHD was the long-time incumbent for off-line media buying. Und ...
- Robertson Named Chief Strategy Officer, David&Goliath
MAD, Fern Siegel - Monday, May 13, 2024
Robertson will handle strategic development and new business opportunities. ...
- We Are Pi To Handle Virgin Active's Brand Transformation
Accounts on the Move, Fern Siegel - Friday, May 10, 2024
The brief includes creating a global brand campaign in late 2024. ...
- Mediahub Wins Bicester Collection Media Assignment
Accounts on the Move, Steve McClellan - Friday, May 10, 2024
Mediahub has expanded its relationship with Bicester Collection to include the fu ...
- Rocket Companies Puts Media Account Into Review
MAD, Steve McClellan - Friday, May 10, 2024
The firm has been working with Interpublic's UM, which won the accou ...
- Cotopaxi Names New Engen Digital AOR To Deepen Market Impact
MAD, Fern Siegel - Thursday, May 9, 2024
Cotopaxi makes backpacks and travel gear for men, women and kids. ...
- Fossil Group Consolidates Global Media With Stagwell's Assembly
MAD, Steve McClellan - Thursday, May 9, 2024
Fossil Group media expenditures last year were an estimated $40 million, accordi ...
- Children's Hospital Foundation Taps Moore As AOR
Accounts on the Move, Fern Siegel - Wednesday, May 8, 2024
Moore will create and execute a comprehensive marketing plan ...
- Hearts & Science Wins Lovesac Media AOR
MAD, Steve McClellan - Wednesday, May 8, 2024
The company's annual media expenditure is an estimated $76 million, according ...
- Visit Florida Names BarkleyOKRP AOR
Accounts on the Move, Fern Siegel - Monday, May 6, 2024
The agency will build a new brand platform and handle advertising a ...
- Applegate Picks BarkeleyOKRP As AOR
Accounts on the Move, Fern Siegel - Friday, April 26, 2024
Both companies are committed to sustainability initiatives. ...
- Foot Locker Selects Within As Media Agency of Record, North America
Accounts on the Move, Fern Siegel - Thursday, April 25, 2024
Within will handle digital media planning and buying for Foot Locker, Cham ...
- Aquila Power Catamarans Taps Spark As Its First Creative, Brand Strategy Agency
MAD, Steve McClellan - Thursday, April 25, 2024
The client is expanding operations across the Americas, APAC, and Europe a ...
- City Furniture Names Alma Creative Agency, Builds New Brand Platform
Accounts on the Move, Fern Siegel - Wednesday, April 24, 2024
This is the client's first external ad agency in a decade. ...
- Simon/Myers Debuts First Campaign For Cohere Beauty
MAD, Fern Siegel - Wednesday, April 24, 2024
The cross-platform work showcases the company's capabilities and its concierge-level service. ...
- Firehouse Subs Overhauls Agency Roster
MAD, Steve McClellan - Tuesday, April 23, 2024
Omnicom's PHD will handle media duties and Orchard has been named le ...
- Learning Care Group Selects Wpromote As U.S. Media AOR
Accounts on the Move, Fern Siegel - Monday, April 22, 2024
Learning Care Group operates more than 1,075 schools across 39 states. T ...
- ANC Named Lucas Oil Media AOR
Accounts on the Move, Fern Siegel - Wednesday, April 17, 2024
The AOR appointment expands a 10-plus-year relationship between the companies. ...
- Raw Sugar Living Picks Periscope As First AOR, Initial Work Debuts
MAD, Fern Siegel - Wednesday, April 17, 2024
Minneapolis-based Periscope won the business after a competitive review. Its remit ...
- Elvie Goes Big: Tackles Postpartum Challenges
MAD, Fern Siegel - Wednesday, April 10, 2024
The digital OOH creative features a quick cascade of words related ...
- Marketplace Giant eBay Launches Global Media Review
MAD, Steve McClellan - Wednesday, April 10, 2024
The company spends an estimated $395 million on measured media annually, accordi ...
- PH-D Taps Curiosity As Creative, Social AOR
Accounts on the Move, Fern Siegel - Tuesday, April 9, 2024
A new brand campaign is slated for summer - the first ...
- Colgate Targets Gen Z, Celebrates Every 'Smile' As Powerful
MAD, Fern Siegel - Friday, April 5, 2024
The company wants to send a positive message: Every smile is beautifu ...
- GroupM Unit Selected As Media AOR For Canada
MAD, Steve McClellan - Friday, April 5, 2024
For fiscal year 2022-23, the government reported spending $67 million on med ...
- [Yellow Tail] Selects Isobel As Creative Agency For The UK
Accounts on the Move, Fern Siegel - Thursday, April 4, 2024
The brand was announced as the World's Most Powerful Wine Brand f ...
- VaynerMedia Los Angeles Named Yaamava' Resort & Casino Integrated AOR
Accounts on the Move, Fern Siegel - Wednesday, April 3, 2024
The agency is tasked with developing creative for specific audiences and amplifyi ...
- RECMA Issues 'New Biz Balance' Report For 2023
MAD, Steve McClellan - Wednesday, April 3, 2024
According to the report, UM was No. 1 last year in n ...
- Kid's Clothing Brand Carter's Taps Mischief @ No Fixed Address As AOR
MAD, Steve McClellan - Monday, April 1, 2024
Mischief will lead all brand strategy and the launch of a n ...
- Kallo Adds Isobel As Creative Partner
Accounts on the Move, Fern Siegel - Friday, March 22, 2024
The agency will handle creative and strategy for the British food br ...