- Reddit Hires Jyoti Vaidee As First VP Of Ads Product
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Vaidee will oversee the platform's monetization engine. She formerly led ad produc ...
- Snapchat Partners with Datahash On Conversions API Integration
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Snapchat has partnered with first-party data company Datahash to help its custome ...
- Firms Partner To Help Podcast Advertisers Choose Suitable Inventory
Publishers Daily, Ray Schultz - Wednesday, May 15, 2024
Flightpath and Barometer say firms can enter space with less risk. ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The analysis does not "provide the key data needed by advertisers: Whe ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
TV Watch, Wayne Friedman - Wednesday, May 15, 2024
What better way to appeal to a wide range of TV viewe ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- Vermont Passes Privacy Law That Would Allow Suits By Consumers
MediaDailyNews, Wendy Davis - Monday, May 13, 2024
Vermont early Saturday morning passed a privacy bill that, if enacted, wou ...
- Nielsen Releases The 'Big 14' Share Of Television
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2024
Disney is the aggregate champ with an 11.5% share, followed by YouTube ...
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
TV Watch, Wayne Friedman - Tuesday, May 14, 2024
"Tonight Show" host Jimmy Fallon was to be found singing onstage ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- Stellantis CMO Inducted Into Advertising Hall of Fame
Drive Time, Tanya Gazdik - Monday, May 13, 2024
Olivier Francois' "sizzle" reel features the likes of Bono, Bruce Springsteen a ...
- Pioneering Ad Woman Mary Wells Lawrence Dies At 95
MAD, Steve McClellan - Sunday, May 12, 2024
For a time, Wells Lawrence was the highest-paid woman executive on Madis ...
- How To Advertise In An Election Year
Marketing Insider, Kambrya Blake - Monday, May 13, 2024
Businesses that are not part of the political fray must accept t ...
- 'Kingdom Of The Planet Of The Apes' Conquers With $56M Opening
MediaDailyNews, Wayne Friedman - Sunday, May 12, 2024
"Kingdom of the Planet of the Apes" spent $21.1 million on nation ...
- Is Sinclair Looking To Back Out Of Local TV? Not Entirely
TV Watch, Wayne Friedman - Monday, May 13, 2024
Sinclair Inc., one of the biggest U.S. TV station groups, wants ...
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
Media 3.0, Joe Mandese - Friday, May 10, 2024
Social app WeAre8 is extending its consumer ad revenue-sharing model to t ...
- Maryland Enacts Privacy Law Opposed By Ad Industry
MediaDailyNews, Wendy Davis - Thursday, May 9, 2024
Ad industry groups said the law includes "the most onerous and restricti ...
- SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Advertisers That Use The Most Publishers Do Better In Search: Study
Publishers Daily, Ray Schultz - Thursday, May 9, 2024
Companies with a wider deployment pull more clicks on Google, Yext repo ...
- Podcasts Perk Up: IAB Forecasts Return To Double-Digit Ad Growth This Year
Publishing Insider, Ray Schultz - Thursday, May 9, 2024
Advertising revenue grew by only 5% in 2023, IAB reports. ...
- Advertisers, Publishers Are Done Dunking Cookies
Search & Performance Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- Warner Bros. Discovery Q1 Network Ad Revenues Sink 11%
Television News Daily, Wayne Friedman - Thursday, May 9, 2024
As pressure to cut costs at WBD continues, the company witnessed furth ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
Television News Daily, Wayne Friedman - Friday, May 10, 2024
An expected soft TV upfront ad market might look better with strong ...
- New Ad-Supported Streaming Options See Little Backlash, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, May 9, 2024
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streami ...