- Google To Give Away Custom Electric 1981 DeLorean In AI App Contest
MediaDailyNews, Laurie Sullivan - Wednesday, May 15, 2024
"Back to the Future" legend Christopher Loyd announced a Google AI a ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The ability for AI agents to see, hear and respond to conversatio ...
- OpenAI Chief Scientist Stepping Down
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
"After almost a decade, I have made the decision to leave," Open ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
OpenAI has announced a new GPT model with smarter, faster real-time voi ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- OpenAI Reportedly To Announce Search ChatGPT Monday
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
OpenAI reportedly plans to announce its AI-powered search product Monday, a d ...
- Credibility, Changing Audience Behaviors Are Key Challenges For News Media
Research Intelligencer, Robert Williams - Friday, May 10, 2024
Powerful creative tools such as generative artificial intelligence have led to concer ...
- Advertisers, Publishers Are Done Dunking Cookies
Search & Performance Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Getting Mileage Out Of Automation: Most Email Marketers Are Good At It
Email Insider, Ray Schultz - Wednesday, May 8, 2024
Most email marketers plan to include automation in the year ahead ...
- Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
Integral Ad Science released its latest Media Quality Report showing how A ...
- Inside eBay's Next Generative AI Ad Marketplace
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across t ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- On The AI Docket: Complaints In Europe And The U.S.
Publishing Insider, Ray Schultz - Sunday, May 5, 2024
None Of Your Business alleges that OpenAI violates GDPR. ...
- YouTube Music Seen In The Wild With An AI Gemini Extension
Search & Performance Insider, Laurie Sullivan - Monday, May 6, 2024
The YouTube Music extension in Google Gemini would provide the ability ...
- Firsthand Prepares To Run A Small Pilot Of Its AI Agent With Publishers, Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2024
Firsthand is preparing to run a pilot of its AI Agent th ...
- Olay Cozies Up To Loyalists In AI Challenge
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2024
The top-selling skincare brand invites its biggest fans to take the woman-versus-machi ...
- Walmart Retail Media Business Co-Creator: Changes Brands Should Expect
Search & Performance Insider, Laurie Sullivan - Monday, April 15, 2024
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikh ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2024
David Jones, CEO of technology holding company The Brandtech Group, shared h ...
- Honda Intros Web App For Blind Using AI
Marketing Daily, Tanya Gazdik - Sunday, April 14, 2024
Honda Scenic Audio is the world's first AI-powered accessibility app to enhan ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology?
Search & Performance Insider, Laurie Sullivan - Monday, April 15, 2024
Cyber thieves have learned to engineer attacks using AI deepfake injections, laun ...
- Persuade Me: AI's Large Language Models Become Persuasive
Search & Performance Insider, Laurie Sullivan - Thursday, April 11, 2024
Advertisers try to persuade people to buy products, healthcare providers try ...
- Mercedes-Benz, Google Expand Partnership
Marketing Daily, Tanya Gazdik - Tuesday, April 9, 2024
Mercedes plans to infuse ecommerce capabilities into its online storefront with ...
- Dove Pledges Never To Use AI To Represent Real Women In Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
Dove has made a pledge to keep it real and never u ...
- Google Unveils Custom Chip To Accelerate Search And AI
Search & Performance Insider, Laurie Sullivan - Wednesday, April 10, 2024
An Arm-based chip to accelerate search and AI features, as well ...
- YouTube CEO Warns OpenAI Against Using Its Data
MediaDailyNews, Laurie Sullivan - Friday, April 5, 2024
YouTube CEO Neal Mohan doesn't know whether OpenAI has used the company ...