- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- With AM By You, Adore Me Lets Customers Use GenAI To Create Designs
D2C Insider, Sarah Mahoney - Monday, May 13, 2024
The lingerie company says the service, which helps people design unique prin ...
- With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends
Marketing Daily, Sarah Mahoney - Friday, May 10, 2024
For younger people, a run means something different every day. ...
- High-Flying Crocs Expands Take-Back Offer
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2024
After a successful pilot, the company is offering a 10% discount ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- With 'Good Things Await,' Merrell's New CMO Wants To Lighten Up
Marketing Daily, Sarah Mahoney - Friday, May 3, 2024
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
- Tiger Woods Hopes To 'Ruin' New Logo
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 2, 2024
This week's announcement marks the official launch and public availability of h ...
- J. Jill Debuts 'One Wardrobe. No Limits.' Campaign
Retail Insider, Sarah Mahoney - Wednesday, May 1, 2024
The retailer wants to help women integrate their closets. ...
- Knix Ups Style Game With New Swim, Mesh Lines
D2C Insider, Sarah Mahoney - Monday, April 29, 2024
The popular period-care brand uses its "Confidence" positioning to flex into n ...
- Fried Chicken Is Good -- And So Is Life: KFC's Fashion Collection
Marketing Daily, Teresa Buyikian - Friday, April 26, 2024
Limited edition Life is Good x KFC items, now available for sal ...
- New Lulus Campaign Tries On Out-Of-Home
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2024
The digital fashion brand hopes to win back shoppers with a "Frien ...
- Vera Bradley Preps For Rebranding
Retail Insider, Sarah Mahoney - Tuesday, April 23, 2024
With sales sliding, the accessories retailer is eyeing a significant reintroduction f ...
- Target, Tennis Brand Prince Launch Pickleball Collection
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2024
The collaboration aims to inject tennis style into the fast-growing sport. ...
- Nike Criticized For Skimpy Women's Olympic Team Outfit
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 17, 2024
"Following the reveal of the showy unitard, athletes quipped that they wou ...
- Rent the Runway Battles Back, With Ad Sales In The Works
D2C Insider, Sarah Mahoney - Monday, April 15, 2024
With customer retention rising, the company is revamping marketing, expanding resale a ...
- Nike Heads To Paris With 'Nike On Air'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The athletic company has been on the back foot, and hopes ...
- Etsy Predicts: Western 2.0, Garden Girls, All-Out After Parties
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
In a nod to its growing clout as a style-setter, the onli ...
- Homa Takes 'Joy Ride' After Perfect Shot
Out to Launch, Fern Siegel - Friday, April 12, 2024
Homa experiences the delight of a perfect tee shot in his n ...
- Earth Month Innovations: Kiehl's, Keen, Lululemon
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2024
Brands keep looking for new ways to get noticed for sustainability effo ...
- Warby Parker, Delta, Krispy Kreme, SunChips, Moon Pie Take Advantage Of Eclipse
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 7, 2024
Warby Parker is expanding its activities announced last month by offering ISO-certifi ...
- With New Agency And Loyalty Push, Carter's Flexes For Gen Z
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2024
The children's apparel company wants to win over America's newest generation ...
- Brief Encounter: Duluth Trading Co. Swaps Old Underwear For A Free Buck Naked Pair
MAD, Fern Siegel - Wednesday, April 3, 2024
The first 300 people to come to nationwide stores on April ...
- Trade In Your Sucky Scrubs, Plucky FIGS Tells HCPs
Marketing Daily, Les Luchter - Wednesday, April 3, 2024
Unlike competitors' "scratchy, boxy, never-fit-right" pants and tops, FIGS, Inc. provides healthca ...
- Beyonce Drops Her 'Levii's Jeans' -- So The Brand Changed Its Name
Marketing Daily, Sarah Mahoney - Friday, March 29, 2024
The denim company acknowledges the star's compliment, changing its social media hand ...
- Pair Of Thieves Turns Briefs Into A Colorful 'Escape'
MAD, Fern Siegel - Thursday, March 28, 2024
The first campaign by creative agency Haymaker invites customers to reject tighty-whiti ...
- Consumers Spending Less On Outdoor Pursuits
Marketing Daily, Sarah Mahoney - Thursday, March 28, 2024
New research from the Outdoor Industry Association reports a 3% decline ...
- Fashion Resale Grows 15X Faster Than Retail
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
ThredUp's new annual report shows consumer appetite for used clothing isn't slowi ...
- Levi's CMO: 'Dance Is A Metaphor For Progress'
D2C Insider, Sarah Mahoney - Monday, March 25, 2024
In "The Floor is Yours," the denim brand's new campaign builds ...
- Nike Pulls Back On D2C, Looks To Sharper Marketing
Marketing Daily, Sarah Mahoney - Monday, March 25, 2024
Acknowledging that it is under-performing, the athletic giant is refocusing on spor ...