- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- Ditching Your Cart: Information Overload Causes Shoppers To Abandon Purchases
Email Insider, Ray Schultz - Friday, May 3, 2024
Consumers feel overwhelmed by too much advertising and choice, Accenture reports. ...
- The DSR Exit Ramp: Consumers Are Making More Data Subject Requests
Email Insider, Ray Schultz - Wednesday, May 1, 2024
A study shows that companies are being flooded by data subject reques ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- Mom & Pop Shopping: Consumers Are Seeking Out Small Local Businesses
Email Insider, Ray Schultz - Monday, April 29, 2024
Most consumers are shopping small this year, VistaPrint and Wix report. ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- Opt-Outs Are In: North America Leads The World In This Behavior
Email Insider, Ray Schultz - Monday, April 22, 2024
A global increase is driven by opt-out activity in Europe, Optizmo repo ...
- Marketing Fatigue Syndrome: Consumers Want Relevant Messages Only
Email Insider, Ray Schultz - Friday, April 19, 2024
Consumers like getting messages, but they dislike being barraged with communications, Optimo ...
- Target Sued For Improper Biometric Surveillance
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2024
A class-action suit filed in Illinois claims the retailer's cameras violate shopper ...
- Comcast Offers 2 New Consumer Services Tied To The Now Brand
MediaDailyNews, Laurie Sullivan - Wednesday, April 17, 2024
Comcast has introduced two new services from its Xfinity NOW brand, givi ...
- CPI Grew In March, But Retail Media Spend Grew More
MediaDailyNews, Laurie Sullivan - Wednesday, April 10, 2024
The Consumer Price Index rose 0.4% in March, but recent research sho ...
- New Privacy Bill Would Restrict Behavioral Advertising
MediaDailyNews, Wendy Davis - Sunday, April 7, 2024
Bipartisan lawmakers on Sunday floated a privacy bill that would require compani ...
- Podcast Listeners Like Dynamic Personalized Ads, Study Shows
Publishers Daily, Ray Schultz - Wednesday, April 3, 2024
Almost all want personalization, and some enjoy hyper-personalized ads. ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- Broadcast, CTV Platforms - And Social Media - Push Crossover Media Use
Advanced TV Insider, Wayne Friedman - Thursday, March 28, 2024
Broadcast and CTV platforms continue to be among the big movers a ...
- Internet Users Want Sustainability Standards For Digital Ads
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
The Acceptable Ads Committee is calling for the ad industry to rai ...
- AI Mates: How Both Consumers And Marketers Are Using It
Email Insider, Ray Schultz - Tuesday, March 26, 2024
Over half of all consumers in a survey by Adobe said th ...
- Most News Avoidance Is Not Deliberate, Study Finds
Publishers Daily, Ray Schultz - Monday, March 25, 2024
Less than a third of low news consumption is intentional, researchers rep ...
- The All-Embracing Internet: Two Thirds Of All People Are Now Using It
Email Insider, Ray Schultz - Tuesday, March 19, 2024
Email is one of the top websites or apps now being utilize ...
- News Sump: Americans Say People Are Now More Misinformed About Politics
Publishing Insider, Ray Schultz - Thursday, March 7, 2024
Over half stick to news sources that confirm their political views, Otherw ...
- Report: Digital Natives Aren't Digitally Exclusive
MAD, Steve McClellan - Friday, March 1, 2024
A VML study finds that almost as many Gen Alphas (6-to-16-year-olds) enj ...
- Pervasiveness Of 'Side Hustles' Has Implications For Marketers
Research Intelligencer, Robert Williams - Thursday, February 29, 2024
Brands can help side workers make smart money moves to maximize the ...
- Selling Loyalty: Email Most Popular Channel, Social Second
Email Insider, Ray Schultz - Friday, February 23, 2024
Consumers will pay more to shop with brands they are loyal t ...
- Buppie Power
Planning & Buying Insider, Charles Benaiah - Wednesday, February 14, 2024
That throaty roar you hear is Black America waking up to reali ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or Pushed
Search & Performance Insider, Laurie Sullivan - Thursday, February 1, 2024
Brands need to rethink how they collect first-party data, because consumers don ...
- Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video?
Media 3.0, Joe Mandese - Wednesday, January 31, 2024
There's an ironic paradox in new research released today that speaks volum ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- V-Day Spending Tilts Back To Romance
Marketing Daily, Sarah Mahoney - Monday, January 29, 2024
As consumers feel more relaxed about the economy, they're thinking about lov ...