- Skrewball Whiskey Wants Drinkers To 'Skrew The Usual'
MAD, Fern Siegel - Monday, May 13, 2024
The peanut butter whiskey that claims to be "a little salty, ...
- Coors Light Cracks Open 'Chill Amplified' Music Platform Featuring Lainey Wilson
Marketing Daily, Danielle Oster - Monday, May 13, 2024
The campaign kicks off with point-of-sale advertising, merch releases, sweepstakes for conce ...
- Ketel One Botanical Lives Eternal Summer Through 'Cocktail' Experience
MAD, Fern Siegel - Monday, May 6, 2024
"The new campaign is inspired by the feeling of frivolity that com ...
- High Noon Introduces 'Lifestyle Guards' Addressing Minor Beach Mishaps
Marketing Daily, Danielle Oster - Thursday, May 2, 2024
The national campaign for Gallo's hard seltzer brand will run across broadcas ...
- Molson Coors Touts Double-Digit Growth For Core Brands
Marketing Daily, Danielle Oster - Tuesday, April 30, 2024
The company plans to support recent growth for its Coors Banquet bra ...
- Stella Artois Named Official Beer Of 'Hot Ones' YouTube Series
Marketing Daily, Danielle Oster - Thursday, April 18, 2024
The AB-InBev brand's sponsorship kicks off with an episode featuring Stella Arto ...
- Hennessy Positions Cognac For A New Generation
MAD, Fern Siegel - Monday, April 8, 2024
Wieden+Kennedy Amsterdam's new campaign showcases the brand's unlimited cocktail possibilities. ...
- Cocktail Hour: Rittenhouse Rye 'Creatively' Targets Bartenders
MAD, Fern Siegel - Wednesday, April 3, 2024
On-premises posters and menu cards celebrate the Philadelphia heritage of the Prohibition-e ...
- Scotch Tape Whisky, Potato Chip Soda, And More April Fools' Stunts
Marketing Daily, Danielle Oster - Monday, April 1, 2024
Meanwhile, Burt's Bees and Hidden Valley Ranch are bringing back a (rea ...
- 'Love Is Blind'? No, This Collab Says, Love Is Wine
CPG Insider, Danielle Oster - Friday, March 29, 2024
The "Love Is Blind" wine, paired with the hit reality show, ...
- Blade And Bow Tees Off With Wyndham Clark
MAD, Fern Siegel - Wednesday, March 27, 2024
No. 5-ranked golfer is promoting a new campaign for the Kentucky bourb ...
- Lake Hour Promotes Easy Living, Natural Ready-To-Drink Cocktails
MAD, Fern Siegel - Tuesday, March 26, 2024
Actor Wyatt Russell says his retro seltzer is inspired by the beau ...
- Element[AL] Wines Debuts Aluminum Bottle, Sustainability Campaign
MAD, Fern Siegel - Monday, March 25, 2024
The focus is sustainability, reducing the wine industry's carbon footprint, while produci ...
- Crown Royal Blackberry Flavored Whisky Targets Millennials, Promotion Via Social Media
MAD, Fern Siegel - Friday, March 22, 2024
Flavored whiskey comprises more than one-fifth of the whiskey drinkers in t ...
- Jagermeister Teams With Glow To Extend Brand Initiatives
Accounts on the Move, Fern Siegel - Thursday, March 21, 2024
The partnership intends to strengthen the global social-media presence of the liqu ...
- Miller Lite Brews Up Nostalgia With Return Of 'Great Taste, Less Filling'
Marketing Daily, Danielle Oster - Thursday, March 21, 2024
As the brand approaches its 50th anniversary, it revives a classic deba ...
- Boston Beer Co. Doubles Down On Hard Tea With Sun Cruiser
Marketing Daily, Danielle Oster - Monday, March 18, 2024
The new, non-carbonated vodka and iced tea RTD brand launches with fo ...
- Firestone Walker CMO On 805 Beer's Campaign Elevating Women's Voices
CPG Insider, Danielle Oster - Friday, March 15, 2024
The brand's Women's History Month campaign is part of a broader marketi ...
- Budweiser's 'That's Who We Are' Turns Focus To Team Behind Clydesdales
Marketing Daily, Danielle Oster - Wednesday, March 13, 2024
"Turning Moments Into Memories" showcases a team of over 60 responsible f ...
- David Beckham Debuts As Stella Artois Brand Ambassador In 'A Taste Worth More'
Marketing Daily, Danielle Oster - Tuesday, March 12, 2024
The new ad starring Beckham is part of a year-long, global "F ...
- Monkey Shoulder Names Special London Global Creative Agency
Accounts on the Move, Fern Siegel - Thursday, March 7, 2024
Special's remit will include global strategy and creative development to grow t ...
- Soft Drink Brand Goes Hard With Spiked Jones Release
Marketing Daily, Danielle Oster - Thursday, March 7, 2024
Jones partnered with Locust Cider producer Rainmaker to launch Spiked Jones Ha ...
- Corona Names Pedro Pascal Brand Ambassador
Marketing Daily, Danielle Oster - Wednesday, March 6, 2024
The move is part of a shift in tone for Corona ...
- Jameson Irish Whiskey Rings In 'St. Patrick's Eve' With 'SNL' Stars Che, Jost
Marketing Daily, Danielle Oster - Monday, February 26, 2024
To promote Saturday revelry that won't lead to a Monday morning hangove ...
- Jameson Whiskey Recruits 'SNL' Vets To Celebrate St. Patrick's Eve
MAD, Fern Siegel - Tuesday, February 20, 2024
"SNL" hosts Colin Jost and Michael Che are partnering with the bra ...
- Barefoot Wines' Playbook As Official Wine Of The NFL
Marketing Daily, Danielle Oster - Wednesday, February 14, 2024
It brought wine activations to beer's big party last week, and al ...
- D'usse Cognac Celebrates Lunar New Year With Red Envelope Promo
Marketing Daily, Danielle Oster - Tuesday, February 13, 2024
Los Angeles restaurateur Humberto Leon designed a limited series of lai se ...
- Anheuser-Busch Light Beers Go Heavy On Celebs For Super Bowl
Marketing Daily, Danielle Oster - Tuesday, February 6, 2024
Bud Light's spot features Post Malone and Peyton Manning; Michelob's, Dan Marin ...
- Shadow-Watching: Why Focus On Groundhog Day ?
CPG Insider, Danielle Oster - Friday, February 2, 2024
Samuel Adams has a longtime association with the quirky holiday, as He ...
- Budweiser's Clydesdales Provide 'Old School Delivery' In Big Game Ad
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
AB InBev's 60-second ad demonstrates the brand's commitment to fan service ...