- Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
MAD, Steve McClellan - Tuesday, May 14, 2024
OMG agency PHD was the long-time incumbent for off-line media buying. Und ...
- Mediahub Wins Bicester Collection Media Assignment
Accounts on the Move, Steve McClellan - Friday, May 10, 2024
Mediahub has expanded its relationship with Bicester Collection to include the fu ...
- Rocket Companies Puts Media Account Into Review
MAD, Steve McClellan - Friday, May 10, 2024
The firm has been working with Interpublic's UM, which won the accou ...
- Fossil Group Consolidates Global Media With Stagwell's Assembly
MAD, Steve McClellan - Thursday, May 9, 2024
Fossil Group media expenditures last year were an estimated $40 million, accordi ...
- Hearts & Science Wins Lovesac Media AOR
MAD, Steve McClellan - Wednesday, May 8, 2024
The company's annual media expenditure is an estimated $76 million, according ...
- Fox Sees Q1 Low Single-Digit Ad Decline: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
Fox Corp.'s Q1 advertising declined $640 million in the company's most rece ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Kinesso Taps Dentsu's Amies-Cull As Global COO
MediaDailyNews, Joe Mandese - Tuesday, May 7, 2024
The IPG Mediabrand unit also named UM's Amie Owen Global Chief Grow ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Search & Performance Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- Comcast's Long-Time Diversification Strategy Up To The Test?
TV Watch, Wayne Friedman - Monday, April 29, 2024
Growing out of its core cable TV system business of TV network ...
- Titans Of News Media Meeting Monday To Discuss Digital Future
TVBlog, Adam Buckman - Thursday, April 25, 2024
All eyes will be on a sprawling, 90-minute panel discussion event ne ...
- Firehouse Subs Overhauls Agency Roster
MAD, Steve McClellan - Tuesday, April 23, 2024
Omnicom's PHD will handle media duties and Orchard has been named le ...
- Americans Favor Freedom Of The Press, But It Varies By Group, Pew Reports
Publishers Daily, Ray Schultz - Tuesday, April 23, 2024
Most people say the media are influenced by business and political intere ...
- Learning Care Group Selects Wpromote As U.S. Media AOR
Accounts on the Move, Fern Siegel - Monday, April 22, 2024
Learning Care Group operates more than 1,075 schools across 39 states. T ...
- Walmart Retail Media Business Co-Creator: Changes Brands Should Expect
Search & Performance Insider, Laurie Sullivan - Monday, April 15, 2024
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikh ...
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?
TV Watch, Wayne Friedman - Wednesday, April 17, 2024
Upfront TV media buyers expect a soft overall marketplace again, according ...
- O.J. Sidebar, Not Really
Planning & Buying Insider, Joe Mandese - Friday, April 12, 2024
There I was covering the trial for Ad Age when I receiv ...
- Marketplace Giant eBay Launches Global Media Review
MAD, Steve McClellan - Wednesday, April 10, 2024
The company spends an estimated $395 million on measured media annually, accordi ...
- Cannes Lions Unveils Media, Other Judging Rosters
MediaDailyNews, Joe Mandese - Wednesday, April 10, 2024
Among those joining Media Lions President Prerna Mehrotra (Dentsu) are IPG Mediabrand ...
- GroupM Unit Selected As Media AOR For Canada
MAD, Steve McClellan - Friday, April 5, 2024
For fiscal year 2022-23, the government reported spending $67 million on med ...
- RECMA Issues 'New Biz Balance' Report For 2023
MAD, Steve McClellan - Wednesday, April 3, 2024
According to the report, UM was No. 1 last year in n ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
Mint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- Publishing Sees Higher Subscriber Growth Than Digital Media And Entertainment
Publishers Daily, Ray Schultz - Tuesday, April 2, 2024
It also has a lower churn rate, possibly because of decreasing competit ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- Trump Media Roller Coaster: Ride Its Ups, Downs, And Spin
TV Watch, Wayne Friedman - Tuesday, April 2, 2024
According to many, it's a "meme" stock -- a company pushed fr ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...
- Dentsu Unveils First Party Data-Driven Merkury For Media
MAD, Steve McClellan - Friday, March 29, 2024
With this launch, Dentsu said it will become the first agency holdi ...
- Distrust In Media Is High, Survey Shows
Publishers Daily, Ray Schultz - Thursday, March 28, 2024
A poll found 11% of likely voters find the media very trustwort ...
- A Year After Leaving Mindshare, Amanda Richman Lands At Microsoft
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The long-time media agency chief confirmed she was hired by Microsoft Advertisi ...
- "Phone It In" For Skinny Is WARC's Top Campaign For Media Excellence
Mediapsssst, Richard Whitman - Monday, March 25, 2024
The campaign combined out-of-home and radio. Radio scripts were placed on O ...