- Netflix Builds Ad Tech - What Happens To Microsoft?
Search & Performance Insider, Laurie Sullivan - Friday, May 17, 2024
After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- Bracing For 'Bridgerton,' Brands Offer Special Collections
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2024
Ready or not, gentle readers, the Netflix hit is back. And fa ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Total day viewing for all streaming platforms for age 2+ slipped ...
- Netflix Reportedly Closing In On Two Christmas Day NFL Games
Television News Daily, Wayne Friedman - Friday, May 10, 2024
Netflix, in a surprise negotiation, may be looking to upset the N ...
- True-Crime Podcast Seeks To Bare Bodkin In Netflix Series
TVBlog, Adam Buckman - Wednesday, May 8, 2024
"Only Murders in the Building" mined the true-crime podcast craze for comed ...
- Mulaney Interview Is David Letterman At Height Of His Powers
TVBlog, Adam Buckman - Tuesday, May 7, 2024
It took David Letterman 30-plus years to find a TV show ...
- Is The Disclosure Of Streaming Subscriber Numbers Still A Thing?
TV Watch, Wayne Friedman - Thursday, May 2, 2024
Netflix is in an unusual, strong position versus nearly all the streame ...
- Bonfire Of The Vulgar: Jeff Daniels Is 'A Man In Full'
TVBlog, Adam Buckman - Thursday, May 2, 2024
Jeff Daniels' direction for portraying a profane Atlanta real estate developer ...
- Your Current Media Mind: Did We Forget About The 'Frenemy' Moniker?
TV Watch, Wayne Friedman - Tuesday, April 30, 2024
The "frenemy" situation comes at a cost -- given the precarious positi ...
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
Advanced TV Insider, Wayne Friedman - Thursday, April 25, 2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- Upfront Scorecard: Three Down, 11 To Go
TVBlog, Adam Buckman - Tuesday, April 23, 2024
For those who like scorecards, here is how the Upfront season ...
- Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton'
Marketing Daily, Les Luchter - Wednesday, April 17, 2024
The partnership is having fun with "Bridgerton" characters Penelope and Colin havi ...
- Netflix Reports Double-Digit Q1 Subscriber, Revenue Growth
Television News Daily, Wayne Friedman - Friday, April 19, 2024
Netflix posted 9.33 million new global paid subscribers -- up 16% v ...
- Netflix Still Dominates: Does It Matter That Legacy Owned Streamers Want To Bundle?
TV Watch, Wayne Friedman - Thursday, April 11, 2024
Although competitors are slowly eating into streaming giant Netflix in terms ...
- Netflix's 'Ripley': A Grifter Adrift In A Black-And-White World
TVBlog, Adam Buckman - Thursday, April 4, 2024
The astonishing, superb production quality of Netflix's new limited series "Ripley" ear ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Netflix Sets The Seder Table For Passover With 'Moses' Miniseries
TVBlog, Adam Buckman - Tuesday, March 19, 2024
A docudrama about Moses and last year's series on the life ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- It Happened That Night
Mad Blog, Barbara Lippert - Saturday, February 17, 2024
"The Greatest Night in Pop" is a nostalgia fest of inside inf ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- Peltz Has A Streaming Bundle Idea: Should He Decide For You?
TV Watch, Wayne Friedman - Monday, February 5, 2024
Nelson Peltz has a strong idea for legacy TV companies desperate ...
- Premium Streamers Slow TV Marketing Ad Spend, Down 18%
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
National TV marketing was down 18% in ad spend and media val ...
- Sturdy, Consistent Wrestling Is A No-Brainer For Netflix
TVBlog, Adam Buckman - Thursday, January 25, 2024
By partnering with the WWE, Netflix is making a sure bet ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- Netflix To Get Ad Viewing, Subscriber Boost From T-Mobile Bundle Change
Television News Daily, Wayne Friedman - Wednesday, January 24, 2024
Starting Jan. 24, T-Mobile subscribers who had been getting free Netflix "standar ...
- Award Shows Tweak TV Content In A Growing Streaming World
TV Watch, Wayne Friedman - Monday, January 22, 2024
The most recent "Emmy Awards" posted 4.3 million viewers -- another reco ...
- Batter Up! Sofia Vergara Comes Out Swinging
TVBlog, Adam Buckman - Monday, January 22, 2024
Sofia Vergara packs a punch and a baseball bat as a Mia ...
- Netflix Urges FCC To Pass Open Internet Rules
PolicyBlog, Wendy Davis - Thursday, January 18, 2024
Broadband providers have the "means and motivation" to hinder competition from independe ...
- For Netflix, Look To Greater Ad-Option Investment: Analyst
Television News Daily, Wayne Friedman - Thursday, January 18, 2024
"We think Netflix's number one initiative for 2024 will be investing ...