- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The analysis does not "provide the key data needed by advertisers: Whe ...
- DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
Television News Daily, Wayne Friedman - Wednesday, April 24, 2024
MRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- NHL Scores Best TV Viewing In 8 Seasons
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Looking at just cable networks ESPN and TNT, ratings were 8% high ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- Netflix Still Dominates: Does It Matter That Legacy Owned Streamers Want To Bundle?
TV Watch, Wayne Friedman - Thursday, April 11, 2024
Although competitors are slowly eating into streaming giant Netflix in terms ...
- NCAA Women's Championship Scores Another Viewing Record
Television News Daily, Wayne Friedman - Monday, April 8, 2024
NCAA Women's College Basketball Championship scored 18.7 million viewers in early viewi ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...
- Faster MLB Games: Will Viewers Play Ball In 2024?
TV Watch, Wayne Friedman - Monday, April 1, 2024
What has the impact of faster MLB games been for audiences? Tot ...
- JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification Program
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The statement, which includes a quote from the MRC's George Ivie, sa ...
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M
Television News Daily, Wayne Friedman - Monday, March 25, 2024
NCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT a ...
- Recent Stories Imply Linear TV Is At Point Of No Return
TVBlog, Adam Buckman - Friday, March 22, 2024
The current era has taken on a kind of "jig is u ...
- Legacy TV 'Quiet Quitting' Reveals 'Sticky' Sports, News Viewing Strength
Advanced TV Insider, Wayne Friedman - Thursday, March 21, 2024
Complete "quitting" of program viewing on legacy TV platforms continues to l ...
- Nielsen Congratulates Comscore
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- ESPN Inks 6-Year, $7.8B College Football Playoff Deal
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
Under the deal, ABC will get the national championship game starting ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- TV Sports With Younger Viewers: It's Still A Thing
TV Watch, Wayne Friedman - Wednesday, March 20, 2024
"Sports still has legs across younger demographics," according to Michael Nathanson, med ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- ABC Credits Earlier Oscar Start For Modest Audience Uptick
TVBlog, Adam Buckman - Wednesday, March 13, 2024
This year's Oscars show started an hour earlier at 7 p.m. Easter ...
- Correction: 4% Viewing Increase For Oscars Vs. 2023
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
In the story "Oscars Soar To Highest Viewing In 4 Years ...
- Oscars Deliver Highest Viewing In 4 Years
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19 ...
- Comscore Integrates Campaign Ratings With YouTube
MediaDailyNews, Laurie Sullivan - Monday, March 4, 2024
Comscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Hoping For A Classic Oscar Surprise As Awards Show Nears
TVBlog, Adam Buckman - Monday, March 4, 2024
Three great moments tower above the rest in the TV Blog's covera ...
- Daily Family Co-Viewing Steady At 44%, YouTube Is Kids' Top Platform
Advanced TV Insider, Wayne Friedman - Wednesday, February 28, 2024
Daily family TV/video co-viewing remained virtually the same in Q4 2023 ...
- Mining Value From Seconds-Based TV Measurement
Planning & Buying Insider, Gerard Broussard - Tuesday, February 27, 2024
The granularity of second-by-second TV audience measurement promises to usher in ...
- Total TV Viewing Hits 4-Year High In January
Television News Daily, Wayne Friedman - Tuesday, February 20, 2024
Boosted by ever stronger streaming viewing, Nielsen says total TV viewing climb ...
- New Super Bowl (And TV) Viewing Record: 123.7M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
CBS Sports says 202.4 million viewers watched all or part of Sup ...