- Court Deals Setback To Shopify In Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, May 15, 2024
A federal appeals court will reconsider whether Shopify can be sued ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
MAD, Steve McClellan - Tuesday, May 14, 2024
OMG agency PHD was the long-time incumbent for off-line media buying. Und ...
- Chilly Weather, Weak Housing Bite Into Home Depot's Sales
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2024
The DIY retailer's declining sales mark its sixth quarter of bad n ...
- Genesis Expands Dealer Network
Marketing Daily, Tanya Gazdik - Tuesday, May 14, 2024
In a nod toward traditional Korean culture, upon entering each facility, custome ...
- Walmart Cuts Several Hundred Corporate Jobs
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2024
The news comes weeks after the retailer shuttered its five-year-old health cent ...
- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...
- Etsy Ads Aim To Make Gifting Even Faster
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2024
As sales decline, the company is touting the tech prowess of i ...
- McDonald's Creates Franchisee-Funded Digital Marketing
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 9, 2024
The company is recommending that franchisees invest in the fund using the ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- PepsiCo CMO Falls Into The Gap
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 7, 2024
Fabiola Torres is the new global chief marketer for the apparel company ...
- Tractor Supply Freshens Up 'Life Out Here'
Retail Insider, Sarah Mahoney - Wednesday, May 8, 2024
New ads with singer Lainey Wilson, a partnership with Martha Stewart a ...
- Michaels' New Strategy: Slashing Prices On 5,000 Items
Marketing Daily, Sarah Mahoney - Monday, May 6, 2024
Rather than scream "Clearance!", the crafting chain hopes the cuts enhance i ...
- Consumers Face Obstacles To Making Decisions About Purchases
Research Intelligencer, Robert Williams - Tuesday, May 7, 2024
Three quarters of consumers said they feel bombarded by advertising. ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- 'Be Love' Campaign Delivers 18% Growth For Pandora
Marketing Daily, Sarah Mahoney - Friday, May 3, 2024
Thanks to the jeweler's shifting marketing strategy, consumers are learning the compa ...
- Ditching Your Cart: Information Overload Causes Shoppers To Abandon Purchases
Email Insider, Ray Schultz - Friday, May 3, 2024
Consumers feel overwhelmed by too much advertising and choice, Accenture reports. ...
- Amazon Crushes Estimates: Ad Sales Jump 24%
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2024
Profits at the ecommerce giant more than tripled, driven by AI a ...
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Albertsons: Content Is Retail Media's Next Big Wave
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2024
The grocery giant's head of retail media dishes on how innovative C ...
- Walmart Gives Up On Healthcare, Shuttering All 51 Locations
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2024
The retail giant is pulling the plug on its five-year expansion in ...
- J. Jill Debuts 'One Wardrobe. No Limits.' Campaign
Retail Insider, Sarah Mahoney - Wednesday, May 1, 2024
The retailer wants to help women integrate their closets. ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Search & Performance Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- Teleflora, DoorDash Finding Fresh Ways To Send Mom Flowers
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 29, 2024
With Mother's Day spending expected to reach $33.5 billion, brands are looki ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Gucci Is The Latest In Luxury Slowdown
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2024
Kering's weak results are throwing cold water on high-end brands. ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- New Lulus Campaign Tries On Out-Of-Home
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2024
The digital fashion brand hopes to win back shoppers with a "Frien ...
- Nike Reportedly Signs Caitlin Clark In Landmark Deal
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 24, 2024
Nike's relationship with Clark began in 2022 during her time in colle ...