- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- ABC Upfront Dramas: Doctors On A Cruise Ship And A Sleuth Mom
TVBlog, Adam Buckman - Wednesday, May 15, 2024
Two new scripted dramas plus a serialized, documentary crime story were amo ...
- Nielsen Releases The 'Big 14' Share Of Television
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2024
Disney is the aggregate champ with an 11.5% share, followed by YouTube ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
TV Watch, Wayne Friedman - Tuesday, May 14, 2024
"Tonight Show" host Jimmy Fallon was to be found singing onstage ...
- Fox New Upfront Content: Animated 'Guys,' Beach Rescues And Denis Leary
TVBlog, Adam Buckman - Tuesday, May 14, 2024
Fox is so enthusiastic about its new animated comedy for next fal ...
- Reba Sitcom Headlines NBCU's Upfront Content
TVBlog, Adam Buckman - Monday, May 13, 2024
NBCU announced Friday that NBC will have two new comedies and o ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
Television News Daily, Wayne Friedman - Friday, May 10, 2024
An expected soft TV upfront ad market might look better with strong ...
- TV Giants Coming To Upfronts With No Strikes Against Them
TVBlog, Adam Buckman - Thursday, May 9, 2024
Star power -- and Jimmy Kimmel, too -- will return next we ...
- Meta To Provide Advertisers With Automated Image, Text Variations For Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
Meta is introducing new ways for marketers to use generative AI ...
- Amazon Ads Expands Prime Video Interactive Ad Formats
Television News Daily, Wayne Friedman - Tuesday, May 7, 2024
With Amazon Ads' new interactive TV ad format, viewers can shop multip ...
- Paramount's Mission Impossible: 9 Minutes Not Enough To Save The Day
TV Watch, Wayne Friedman - Wednesday, May 1, 2024
A nine-minute earnings call, no questions and stunned analysts. No insights we ...
- AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFronts
TVBlog, Adam Buckman - Wednesday, May 1, 2024
Managing AI, correcting misperceptions of news, and investing in new innovations we ...
- It's Google's World And Planners & Buyers Are Just Living In It
Planning & Buying Insider, Joe Mandese - Tuesday, April 30, 2024
And by "world," I mean media optimization stack as we transition fr ...
- The Upfront Evolution Explained: Q&A With DeadLizard's Todd Reinhart
MediaDailyNews, Charlene Weisler - Friday, April 26, 2024
"The key drivers of change over time are storytelling, technology and resources ...
- Upfront Scorecard: Three Down, 11 To Go
TVBlog, Adam Buckman - Tuesday, April 23, 2024
For those who like scorecards, here is how the Upfront season ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?
TV Watch, Wayne Friedman - Wednesday, April 17, 2024
Upfront TV media buyers expect a soft overall marketplace again, according ...
- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
Advanced TV Insider, Wayne Friedman - Thursday, April 11, 2024
Upfront video ad and marketing execs have "some" optimism in the TV-streami ...
- More Marketers Say They'll Boost Upfront Spending This Year
Research Intelligencer, Robert Williams - Thursday, April 11, 2024
Streaming has cemented its place in the marketplace, with 30% of responden ...
- Home Depot Debuts Orange Apron Media, Announces $18B Deal
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 28, 2024
At an inaugural event the DIY giant is calling "Infronts," the compa ...
- GroupM Unveils Bespoke Women's Sports Marketplace
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The marketplace, which will double client spending on women's sports, will laun ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad Deal
Television News Daily, Wayne Friedman - Tuesday, March 5, 2024
Infillion will purchase ad inventory across the company's three main platforms Redbo ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
Television News Daily, Wayne Friedman - Wednesday, February 21, 2024
The outlook for TV and CTV continues to be an "unsettled ...
- TV Bigs Getting Out Front Of Upfronts With Early Announcements
TVBlog, Adam Buckman - Thursday, February 15, 2024
Upfront Week announcements are already coming fast and furious from the b ...
- Netflix Schedules 2-Day Immersive Event For Upfront Week
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
Netflix will present first-look content and a "Netflix Experience" event where media-buyi ...