- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- Google Gen AI Video Model Creates Creators
Search & Performance Insider, Laurie Sullivan - Tuesday, May 14, 2024
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produ ...
- Ad Campaigns By Streaming Services Under-Deliver To Gamers
Research Intelligencer, Robert Williams - Monday, May 13, 2024
Streaming brands on average delivered one mobile gaming-first ad for every 2 ...
- New Ad-Supported Streaming Options See Little Backlash, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, May 9, 2024
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streami ...
- Bluesky Developing Direct Messaging, Video Support, Custom Feeds
MediaDailyNews, Colin Kirkland - Wednesday, May 8, 2024
Bluesky is making some "quality of life" updates, including direct messaging, vid ...
- Next Steps For Google After NewFronts
MediaDailyNews, Laurie Sullivan - Sunday, May 5, 2024
If the DOJ finds Google violated antitrust laws, it will schedule ...
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Spotify highlighted its video ad opportunities at its first NewFront event, a ...
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
MediaDailyNews, Joe Mandese - Thursday, May 2, 2024
The announcement during its NewFront presentation today also included a new "Remind ...
- Conde Nast Increases Its Video Programming With New Series, Franchises
Publishers Daily, Ray Schultz - Thursday, May 2, 2024
Video drove 20 billion views last year, the publisher says. ...
- Roblox Opens Up Video Ads To All Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
Brands advertising on Roblox can now publish video ads for users ...
- Patreon Agrees To Settle Video Privacy Battle
MediaDailyNews, Wendy Davis - Monday, April 29, 2024
Patreon has agreed to settle claims that it violated a 36-year-old feder ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- Meta Enhances AI Technology On New Ray-Ban Collaboration
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
Meta has announced updates to its line of Ray-Ban smart glasses, whi ...
- Peacock Q1: Subscribers Rise 3M, Revenue Higher But Losses Continue
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Although Peacock added another three million paid subscribers in Q1 to ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
Television News Daily, Wayne Friedman - Friday, April 26, 2024
YouTube overdelivered on advertising in the first quarter -- growing a massi ...
- DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
Television News Daily, Wayne Friedman - Wednesday, April 24, 2024
MRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- With 'Grave Conversations,' Titan Caskets Moves To Longer-Form Video
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2024
Guests recline in comfy caskets for the six-minute talk show segments. ...
- X To Start Smart TV App
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Moving more fully into the TV/video marketplace, X is starting up ...
- CNET Co-Founder Moves Into AI Voice Content Creation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 23, 2024
CNET co-founder Shelby Bonnie has created a video production service that us ...
- TikTok Expands Ticket-Selling Integrations Through AXS Partnership
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
TikTok is expanding its in-app ticket-selling integrations through the partnership with U. ...
- QVC Debuts 'Age Of Possibility' With 50-Plus Celebs
Retail Insider, Sarah Mahoney - Wednesday, April 17, 2024
The new campaign includes "The Quintessential 50," kicking off with events, n ...
- YouTube To Cut Down On Mobile Third-Party Ad Blockers
MediaDailyNews, Colin Kirkland - Monday, April 15, 2024
YouTube's update may make it more difficult for users to watch YouTu ...
- Apple Vision Pro: A $3,500 Product That Few Will Buy: Is That The Plan?
TV Watch, Wayne Friedman - Tuesday, April 16, 2024
We have a whole new class of video headgear products to de ...
- TikTok Reportedly Developing Ad Deals For Virtual Influencers
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
TikTok has reportedly been talking with advertisers about an AI-generated feature th ...
- Roblox Partners With PubMatic To Increase Video Ad Sales
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
The partnership with PubMatic will enable programmatic media buying of the popul ...
- YouTube Rolls Out Shopping Tools To Boost In-Stream Commerce
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
YouTube is unveiling in-stream shopping tools to facilitate new ways for creato ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- After Nuclear War, The 'Fallout' Future Looks Grim
TVBlog, Adam Buckman - Wednesday, April 10, 2024
We are a little more than three months into 2024 and Pri ...
- The Virtues Of Video: Why And How Marketers Are Using It
Email Insider, Ray Schultz - Monday, April 8, 2024
Two thirds of marketers in a survey said video is the mo ...