- Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
MAD, Fern Siegel - Monday, May 13, 2024
The campaign is taking over the Oculus and Fulton Street subway statio ...
- Pioneering Ad Woman Mary Wells Lawrence Dies At 95
MAD, Steve McClellan - Sunday, May 12, 2024
For a time, Wells Lawrence was the highest-paid woman executive on Madis ...
- With Billie Jean King, E.L.F. Takes On Corporate Board Diversity
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2024
The beauty company turns its trademark humor on the stubbornly homogenous wor ...
- Sutton Takes Reins As President For Terri & Sandy
MAD, Fern Siegel - Tuesday, May 7, 2024
Sutton, with tenures at Curiosity and Suburu, replaces co-founder Terri Meyer, w ...
- Smart Ring Oura Advocates For Women's Health Research
Marketing Daily, Les Luchter - Tuesday, May 7, 2024
"Only 1% of global research funding goes towards female health conditions," rea ...
- Ketel One Botanical Lives Eternal Summer Through 'Cocktail' Experience
MAD, Fern Siegel - Monday, May 6, 2024
"The new campaign is inspired by the feeling of frivolity that com ...
- Ulta Pivots To Mental Health, Teens
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2024
The beauty retailer plans to give $3 million to nonprofits. ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 3, 2024
"You're satisfied with the financial part of it, but if you're n ...
- Knix Ups Style Game With New Swim, Mesh Lines
D2C Insider, Sarah Mahoney - Monday, April 29, 2024
The popular period-care brand uses its "Confidence" positioning to flex into n ...
- Fugitives And The New Civil War
Mad Blog, Barbara Lippert - Wednesday, April 24, 2024
"I'm gonna need you to step out of the vehicle and ta ...
- Essence Parent Acquires Refinery29, Entertainment/lifestyle Site
Publishers Daily, Ray Schultz - Sunday, April 21, 2024
Cory Haik, formerly with Vice, is named CEO of Refinery29. ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- 'Ghosts': Beyond The Laughter Is A Sitcom That Cares
TVBlog, Adam Buckman - Thursday, April 18, 2024
A good time was had by all when five cast members ...
- Why This Clarks Exec Is Coming Up Roses
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I was often the youngest person in the room and the on ...
- Kenvue Launches Versalie, Virtual Menopause Brand
Marketing Daily, Les Luchter - Tuesday, April 16, 2024
Telehealth services, a curated D2C shopping portal and educational materials come togeth ...
- QVC Debuts 'Age Of Possibility' With 50-Plus Celebs
Retail Insider, Sarah Mahoney - Wednesday, April 17, 2024
The new campaign includes "The Quintessential 50," kicking off with events, n ...
- TMA's Top WNBA Draft Prospects By Commercial Appeal
Mediapsssst, Richard Whitman - Monday, April 15, 2024
Caitlin Clark (Iowa) is expected to be the league's overall number o ...
- Elvie Goes Big: Tackles Postpartum Challenges
MAD, Fern Siegel - Wednesday, April 10, 2024
The digital OOH creative features a quick cascade of words related ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- PH-D Taps Curiosity As Creative, Social AOR
Accounts on the Move, Fern Siegel - Tuesday, April 9, 2024
A new brand campaign is slated for summer - the first ...
- Fortune Names Anastasia Nyrkovskaya As First Woman CEO
Publishers Daily, Ray Schultz - Tuesday, April 9, 2024
Nyrkovskaya succeeds Alan Murray, who had announced his departure last year. ...
- NCAA Women's Championship Scores Another Viewing Record
Television News Daily, Wayne Friedman - Monday, April 8, 2024
NCAA Women's College Basketball Championship scored 18.7 million viewers in early viewi ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
Mint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- '25%' Campaign Confronts Connection Between Soccer Losses And Domestic Violence
MAD, Fern Siegel - Tuesday, April 2, 2024
When a team loses a soccer match, violence against women increases ...
- Report: Perception Of Gender Equality Has Declined Since 2021
Marketing Daily, Danielle Oster - Monday, April 1, 2024
"While gender equality remains a key concern in the United States, ...
- This Merck Exec's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 12, 2024
"It really forced me to grow up quickly, but it was o ...
- GroupM Unveils Bespoke Women's Sports Marketplace
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The marketplace, which will double client spending on women's sports, will laun ...
- Why Women Love Band-Aid, Visa, Lysol
Marketing Daily, Sarah Mahoney - Friday, March 22, 2024
New research highlights the subtle ways brands build emotional gender-based connections wi ...
- New Balance, Cadillac, Glossier Win With Women's Sports
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2024
New research shows women's sports, especially tennis and the WNBA, are increasing ...
- Why This Taylor Morrison Exec Continues To Shake Things Up
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 28, 2024
"My husband is a stay-at-home dad, and, I think, still in 202 ...