TikTok Overtakes Instagram And Snapchat Among U.S. Teens

Forrester finds TikTok is the leading social media app used among younger US Generation Z consumers. The consulting firm asked parents to discuss with their 12-year-old to 17-year-old kid(s) why they prefer TikTok over other social media platforms. Their responses were as follows:

1. Entertainment value. Respondents often used the word "fun" and "funny" when describing their kids' perference for TikTok

2. Short-form variety. U.S. youth see TikTok as an entertaining way to pas the time. The platform's endless scroll of viral videos is engaging.

3. Positive self-expression. Several respondents said their ability to freely express themselves in videos was a positive characteristic of TikTok.