Co-Viewing Of Streaming Video Boosts Ad Engagement

Insights Family's study, commissioned by Future Today, finds that 93% of parents say they are engaged with ads aimed at adults while co-viewing and 88% of parents said their kids were also engaged while co-viewing those adult-focused ads.

Of those advertising categories shown during co-viewing, parents are most comfortable restaurants (66%), travel (63%), retail (62%), electronics (58%), and food (57%).