Ad Spending On Video Games Isn't Proportional To Play Time
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According to IAB's report that coincides with the Playfronts, more than 215 million people in the U.S. play video games and on average are in their early 30s.
In terms of average weekly time spent with media, gaming is third only to TV and social media. However, gaming captures less than 5% of advertiser budgets, according to a study that the IAB commissioned from MediaScience.
In terms of average weekly time spent with media, gaming is third only to TV and social media. However, gaming captures less than 5% of advertiser budgets, according to a study that the IAB commissioned from MediaScience.
