Advertising Will Be Biggest Source Of Media Industry Revenue As Growth Slows
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PwC's report forecasts that by 2025, advertising will become the biggest source of revenue for the entertainment and media industry, whose growth rate will slow as consumers shift their spending on content.
PwC estimated that the growth rate for entertainment and media industry revenue will slow from 5.4% last year to 2.8% by 2027, when it will hit $2.78 trillion worldwide.
PwC estimated that the growth rate for entertainment and media industry revenue will slow from 5.4% last year to 2.8% by 2027, when it will hit $2.78 trillion worldwide.
