• by Steve McClellan  @mp_mcclellan, May 25, 2022

Financial company CliftonLarsonAllen launched its first comprehensive brand awareness campaign that addresses the challenges and tensions clients face today. The firm with with marketing agency The Shipyard on the project. 

Research led to the new positioning, “Deeply Invested,” which reflects CLA’s dedicated relationship with its clients. In the campaign, titled “We’ll Get You There,” a riderless bicycle brings viewers on a animated tour of the many industries CLA serves, from construction sites to hospital halls to government corridors. 

“The bike’s empty seat is an invitation to ride with CLA, to balance what’s right for the business with what’s best for everyone who depends on it,” notes David Sonderman, Chief Creative Officer of The Shipyard. “It’s a tension at the heart of so many critical decisions that leaders have to make.” 

The campaign launches with a 30-second video that made its debut online and subsequently will run across national cable and connected TV. Additional creative elements include streaming audio, podcasts, print ads, high-impact display banners, and interactive social posts. 

“We’ll Get You There” will focus on key verticals, including private business owners; public sector audiences, such as government, nonprofit, and education; and institutional organizations ranging from financial institutions and private capital to health care and telecommunications. 

To view the launch video, click here.