- Soccer Star Haaland Kicks Off 'Clash of Clans' Campaign
MAD, Fern Siegel - Tuesday, May 14, 2024
The Norwegian forward became the famous Barbarian King character as part ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The ability for AI agents to see, hear and respond to conversatio ...
- OpenAI Chief Scientist Ilya Sutskever To Step Down
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
One day after OpenAI announced its conversational AI GPT-4o model that c ...
- Junior Achievement of SoCal Focuses On Financial Literacy
Out to Launch, Fern Siegel - Tuesday, May 14, 2024
It's never too soon to learn about money. ...
- Skrewball Whiskey Wants Drinkers To 'Skrew The Usual'
MAD, Fern Siegel - Monday, May 13, 2024
The peanut butter whiskey that claims to be "a little salty, ...
- Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
MAD, Fern Siegel - Monday, May 13, 2024
The campaign is taking over the Oculus and Fulton Street subway statio ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
OpenAI has announced a new GPT model with smarter, faster real-time voi ...
- Google Gen AI Video Model Creates Creators
Search & Performance Insider, Laurie Sullivan - Tuesday, May 14, 2024
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produ ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- 'Aging Is Life' Faces Future With Empathy, Reality
MAD, Fern Siegel - Friday, May 10, 2024
Little Hands of Stone's creative ditches the cliches and focuses on t ...
- LifeStance Busts Mental Health Stigmas With Photos And A Poem
Marketing Daily, Les Luchter - Friday, May 10, 2024
Mental health services provider LifeStance Health launched a campaign video titled "The ...
- With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends
Marketing Daily, Sarah Mahoney - Friday, May 10, 2024
For younger people, a run means something different every day. ...
- Chili's Refuses To Let Silly-Looking Mascot Inside
Marketing Daily, Teresa Buyikian - Friday, May 10, 2024
Company claims it can offer more value in its menus because it ...
- Hawaiian Airlines Kicks Off New Campaign, Focuses On Hawaii's Wildlife, Wonders
MAD, Fern Siegel - Thursday, May 9, 2024
"Hawai'i Starts Here" was filmed on Oahu. But this isn't the tradition ...
- Exiger Says AI Tech Can 'Save The Day'
MAD, Fern Siegel - Thursday, May 9, 2024
The Hill Holliday campaign shows staffers stopping forced labor and industrial espion ...
- Apple, The Unexpected Humanity Crusher, Pulls Ad
Mad Blog, Barbara Lippert - Thursday, May 9, 2024
Latest iPad Pro commercial seems to forecast a dystopian future, crushing objec ...
- OpenAI Reportedly To Announce Search ChatGPT Monday
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
OpenAI reportedly plans to announce its AI-powered search product Monday, a d ...
- Advertisers, Publishers Are Done Dunking Cookies
Search & Performance Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
Integral Ad Science released its latest Media Quality Report showing how A ...
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
Search could become the next focus for Reddit, Steve Huffman, CEO ...
- Tractor Supply Freshens Up 'Life Out Here'
Retail Insider, Sarah Mahoney - Wednesday, May 8, 2024
New ads with singer Lainey Wilson, a partnership with Martha Stewart a ...
- GoPuff Brings 'Magic' To Deliveries In Big Brand Push
MAD, Fern Siegel - Monday, May 6, 2024
Gopuff believes there's an opportunity to make life's simplest moments and everyd ...
- Ketel One Botanical Lives Eternal Summer Through 'Cocktail' Experience
MAD, Fern Siegel - Monday, May 6, 2024
"The new campaign is inspired by the feeling of frivolity that com ...
- Meat Has Problems -- And Other Impossible Burger Beefs
Mad Blog, Barbara Lippert - Monday, May 6, 2024
"Come on, let's punch cholesterol in the face!" says the Brawny Man-ty ...
- Inside eBay's Next Generative AI Ad Marketplace
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across t ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...