• by Les Luchter , May 10, 2024

Mental health services provider LifeStance Health has partnered with Leica Camera and author/poet Hussain Manawer for “Not One Face,” a campaign from The Unquantifiable agency that seeks to destigmatize mental health by showing a wide range of experiences.

The Unquantifiable was launched in 2020 by former Code and Theory chief creative officer Brandon Ralph, who is also one of 13 Leica brand ambassador photographers featured in “Not One Face.”

In a two-and-a-half minute campaign video titled “There Is Not One Face to Mental Health,” some four dozen images from the photographers illustrate an original poem read aloud by Manawer.

The poem ends:

From the shadows I’m revealing,

all I’m feeling

To emerge from the deep end

To begin my healing

Why not let it be today?

Lifestance has now run a “Not One Face” campaign for three years to mark Mental Health Awareness Month. The first one featured diverse portraits by just one renowned photographer, Mark Seliger, while last year's featured the responses of 28 New York suburbanites to the question, “What does anxiety mean to you?”

“Our goal with the latest iteration is to continue shedding light on the diversity of experiences when it comes to mental health,” Ashley Anderson, LifeStance’s senior vice president of marketing, said in a statement.  “Just as everyone’s interaction with mental health will be different, it’s important to remember that there is no one-size-fits-all approach to treatment.” 

In addition to a dedicated landing page and other owned media, LifeStance has been getting its message out through paid online ads and influencers.

Founded in 2017, LifeStance is a clearinghouse of mental health clinicians, and touts a hybrid approach to treating mental health. “We can see you virtually, or we can see you in person,” Anderson told Marketing Daily last year.

LifeStance now has over 550 locations in 33 states.

The seven-year-old company’s revenues topped $1 billion in 2023, a 23% rise from 2022, and $300 million in the first quarter of 2024, a 19% year-over-year increase.