by Ray Schultz on Oct 15, 1:46 PM
But many small businesses have cultural objections to automation, believing that some functions should be handled by humans, Skynova reports.
by Ray Schultz on Oct 14, 3:11 PM
The challenges include maintaining data quality and cross-department cooperation, Ascend2 and SharpSpring report.
by Ray Schultz on Oct 13, 5:17 PM
Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports.
by Ray Schultz on Oct 12, 4:58 PM
Almost 80% of ecommerce brands have no personalization on their sites and 62% cannot handle demand surge, Coleman Parkes reports.
by Ray Schultz on Oct 11, 2:49 PM
Gen Z is more swayed by social media ads than Millennials. Neither group may be seeing enough email, according to a Progressive Grocer survey.
by Ray Schultz on Oct 8, 4:19 PM
A new German law would require a visible "termination" button. Should that be the norm in the U.S.?
by Ray Schultz on Oct 7, 3:26 PM
Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs.
by Ray Schultz on Oct 6, 4:07 PM
Some observers expected bigger numbers -- but they are big enough, Validity notes in the report.
by Ray Schultz on Oct 5, 4:21 PM
Most brands are increasing their data marketing budgets. But they face hurdles, Ascend2 reports.
by Ray Schultz on Oct 4, 4:25 PM
Apple's MPP prevents the use of opens as a metric, but brands can study clicks and extrapolate from that, Movable Ink reports.