by Ray Schultz on Oct 31, 4:46 PM
Only a third of companies are using AI for marketing, but more plan to, Heavy Reading reports.
by Ray Schultz on Oct 28, 12:13 PM
And email is the dominant choice for follow-up notifications and promotions, Vonage reports.
by Ray Schultz on Oct 27, 2:38 PM
Larger firms are succeeding with email despite hurdles such as increasing engagement, Ascend2 reports.
by Ray Schultz on Oct 26, 4:31 PM
Email is by far the channel most likely to be personalized by marketing brands. That doesn't mean it always works.
by Ray Schultz on Oct 25, 3:06 PM
Over half of all shoppers ignore holiday or special events messaging, Capterra reports.
by Ray Schultz on Oct 24, 3:26 PM
The RNC claims that its delivery rate sinks to around zero at the end of the month in a federal case.
by Ray Schultz on Oct 21, 2:29 PM
Most marketers think acquisition campaigns perform better when they include email, Data Axle reports.
by Ray Schultz on Oct 20, 2:34 PM
They also worry about identity theft, but bristle at some security measures, TransUnion reports.
by Ray Schultz on Oct 19, 4:01 PM
Only a third of marketers use AI for content generation. But almost two-thirds utilize it for email marketing, Capterra reports.
by Ray Schultz on Oct 18, 6:20 PM
While a third of brands get 40% or their revenue from local outlets, few fully understand them, the CMO Council reports.