People want to eat out more, but inflation is keeping more of them in the kitchen at home.
To help create and maintain a safer, more accountable AI ecosystem, Meta and Amazon have joined the Frontier Model Forum, an industry-led non-profit organization developed to ensure "safe and
responsible development" of the most impactful AI models.
Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," Scott Jenson, former Google user interface strategist and designer,
wrote in a LinkedIn post. Google is in a "stone-cold panic" that they may get left behind.
About three quarters of consumers said political ads don't influence their perception of other ads.
Retail media advertising typically works best for marketers of apparel, accessories, health and beauty.
Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television.
The leaders include Publicis, WPP, Omnicom and Accenture. Forrester evaluated other firms that were characterized as "strong performers" and "contenders" in a report evaluating commerce services.
How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little
information on why they were there.
Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also could end up a liability.
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a "prelude" to a future phase benchmarking the ad attention value by medium.
A significant portion of Gen Z and millennial consumers are more optimistic than they were a few years ago, but the cost of living is a big worry.
CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certain brand safety practices.
Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad
research company.
"After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's trajectory has been nothing short of miraculous."
The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
The decline comes as marketers cut back on labor, agency assignments and marketing technology, while their media budgets hold steady.
Seems like the rest of the world is coming around to Chick-fil-A's idea that fried chicken is a breakfast food, according to study.
Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
Consumer loyalty is taking a backseat, with a staggering 82% of respondents open to switching automotive brands, according to Teads.
The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value.
As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall TV schedules. This marks the start of
the "Upfront" season, when advertisers will spend upward of $20 billion buying commercial time on national television shows slated to air during the 2024-25 broadcast year. And as I do every year, I
will be reporting on each company's presentation. Once I watch all the new series pilots, I will release a report evaluating their upcoming TV shows as well. In this week's edition, I examine
whether -- given the lack of any meaningful unique selling propositions (USPs) -- the upfronts even matter anymore.
Powerful creative tools such as generative artificial intelligence have led to concerns that video and audio content can be easily manipulated to spread misinformation and propaganda.
The growth rate of 5% in 2023 was the lowest in data going back seven years.
Consumer attention shifts from retail to travel bookings during certain periods such as mid-summer.
In Vericast study, "60% of those surveyed will 'trade down' from a casual dining restaurant to fast food for less expensive burger prices."
OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
While still healthy, sales aren't as pretty as they've been for last few years. Estee Lauder's forecast has some bracing for a downturn.
Fewer people read print newspapers than they did in 2018.
Three quarters of consumers said they feel bombarded by advertising.