Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television.
Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers
almost instantly.
"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance
and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO
Brandon Silverman criticized Meta's decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was "incredibly irresponsible," adding that he
hopes the tool's legacy will "inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly &
collaboratively."
Stories of immigrants from Africa and the Caribbean and their descendants have been as invisible during Black History Month as the rest of the year.
Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by
2026 is a result of generative AI, according to the data.
Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.
FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.
What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 to $5 a month.
Netflix released 99 original TV seasons in Q4 2023, a HarrisX survey released by MoffettNathanson Research finds. In second place is Amazon Prime Video with 58, followed by Disney+, Paramount+, Max,
Hulu and Peacock. Netflix released a massive145 original TV series a year before during the same period.
Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
Mordy Oberstein, head of the SEO brand at Israeli software company Wix, shared data on social media platforms that had him "literally shaking." Oberstein found misinformation, decay and hatred -- not
only in the U.S., but worldwide.
Apple has reportedly begun negotiations with major news publishers over permission to use their content as it develops its own generative AI platforms. Contracts would include Conde Nast, NBC News and
IAC, "The New York Times" reported.
Forty-three percent of those polled said they "liked" having many TV shows to choose from, while 8% said they "disliked" having many TV shows and that the choice was "overwhelming."
A campaign grounded in organic social behavior enables customers to easily connect with the content while being inspired to try something new. With thousands of drink combinations, SONIC(R) is the
Ultimate Drink Stop(R), and customers love to talk about their latest drink hacks on social media. Sr. Director of IMC for Sonic, Tamara Stanley, shares how Sonic used insights from TikTok to partner
with Paramount+ and build an influencer led campaign teaching consumers how to build "Grease: Rise of the Pink Ladies" inspired drinks. The campaign not only taught customers how to make craveable
creations using the SONIC App, but also provided the opportunity for influencers to create and share their new drink combination experiences. The campaign transported SONIC fans to the land of doo
wops and pink poodle skirts, reminding them how to make new drinks they love!
In marrying the CNET brand with its performance marketing platform two years ago, Red Ventures started building a full-funnel approach to the content+commerce equation. Kerri Mason, SVP of Marketing
at Red Ventures, explains what the company has learned about the new arts of audience priming, using content to drive upper-funnel discovery, and creating a holistic marketing environment that serves
a range of KPIs for both ad clients and affiliate revenue.
Demand for marketing content grew by one and a half times this year, but marketing teams were only able to meet that demand 55% of the time.
Netflix, Amazon Prime Video, Disney+, Apple TV+, Paramount+ and Max/HBO Max are taking a more profit-driven, balanced approach to content investment by genre.
Free Ad-Supported Television (FAST) services are making major gains, partly due to their ability to facilitate content discovery for viewers.
Suspicions may be warranted because of the possible negative consequences of AI on a brand's reputation.
In 2023, Search needs to be a company-wide effort, not a siloed activity for just one team. Stephen Spiewak, Manager of Digital Content at Vivid Seats, will share how data insights and data-driven
content can help facilitate collaboration across teams, and why it's never been easier to tell stories with data.
New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall.
Now that we're seeing real fungibility of linear TV annual ad spend into CTV and streaming TV platforms, we should care about the quality of the digital video ad units capturing that spend.
Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.
CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its
staff.
Reruns' share of spend hit 21% in June -- up 10 percentage points from May and the highest share since the pandemic forced studio shutdowns, according to tracking data from Guideline.
Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.